GM plans on allowing ads on 4G capable vehicles?


Who could have thought this day would come eventually? General Motors CEO Dan Akerson announced a partnership with AT&T to add 4G connectivity by 2015 for streaming videos to back -seat passengers, in order to create more revenue generating opportunities, reports Left Lane  News.

The automotive industry site reports that Akerson said GM will collect a $20 fee from AT& T for every connected vehicle it sells and the carmaker will also split the revenue generated from shared services. The ability to stream 4G technology into a car, which will allow for faster data mobile speeds for many in-vehicle features, presents a number of new business opportunities, said the CEO.

“With a 4G pipe into a car, you can change the business model almost entirely. You may be able to have a real revenue generating opportunity into the car with – when you come up for example, what happens when the logo shows on your screen and its brought to you by Allstate?”, explained Akerson.

While GM doesn't appear to have any specific plans tied to advertising on their in-car entertainment components just yet, Akerson’s comments suggest that the idea might already in development. Then again, it shouldn’t come as a surprise considering how ads for everything from insurance to soft drinks is now available in just about every digital device we own in some form or fashion.

What do you think – should carmakers like GM allow companies to stream ads into vehicles?


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