How do we pronounce "gif" after all? Its creator explains...


The person you invented GIF back in 1987 is Steve Wilhite. WebbyAwards have already honored him for his invention and now he - as a retired inventor now- mows the lawn and uses email and Facebook to communicate with the rest of the world, after a mild stroke he recently had. During an interview he gave to the New York Times he tells us all the story of his invention, how he chose the name GIF and how we should pronounce it:

“The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”

So stop calling it "GGGif" or "ziff" or g-i-f as some other insist on calling it. Casey Chan of course protests in a post over at Gizmodo, saying that if Steve Wilhite prefered to call it "jif" with a soft g, then he should have chosen to call it JIF!

In any case we'll choose to believe the father of this invention and not anyone else. "jif" with soft G it is then!  


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