The first TV spot for iPhone 5C

While the pre-orders for iPhone 5C have begun in many places of the world (we have to wait a bit longer here in the mediterranean), Apple released the first advertising spot for the device. It lasts 30 seconds and it's entitled "Plastic Perfected", with the company saying that loves plastic as a material for its smartphones.


As you will see if you watch the video, the spot gives special (or to be more precise, exclusive) emphasis on the variety of colors in which the device is available. It is usual for Apple to focus on one characteristic in any advertising, so we are expecting next spots to appear, focusing on other features of the iPhone 5C. We hope, however, to not see one spot that refers on how affordable is the new plastic iPhone...

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