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Do you have 10,000 followers in Instagram? You get a free night in a hotel!

A hotel in Sydney, Australia, promotes its facilities inspired from the social media. The 1888 Boutique Hotel offers a free night to any visitor who has more than ... 10,000 followers in Instagram. As it's explained by the hotel, however, this offer will expire when 50 guests deed this privilege.

1888-hotel-instagram

The hotel has, anyway, a special relationship with the world of photography, as its name (1888) is the year that Kodak launched its first camera. The 1888 Boutique Hotel is decorated with more than 100 "Instagram" photos taken by guests. The hotel gives also a monthly contest that offers to the visitor who has taken the best photo of the hotel and has uploaded it in Instagram one extra free night.

This is how the social media, "lead" marketing ...

 

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