Windows Phone hits 10% sales across Europe

Kantar Worldpanel ComTech has released figures for the three months leading up to October, comparing sales against 2012 data. Apple has experienced share boosts thanks to the iPhone 5c, but Windows Phone continues to grow and takes 10 percent of EU5 (top five European markets).


Microsoft's platform is also just shy of 5 percent in the US, a rather notable achievement considering just how far behind Microsoft and partner OEMs were prior to the marketing push from Nokia. It was only last month when we covered Windows Phone surpassing 9 percent across Europe. Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, commented the following on the growth:

"Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets. In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 – a pattern that is similar across other EU markets."

The Lumia 520 from Nokia remains an important power horse, driving growth in numerous markets. That said, Microsoft is still having trouble penetrating into China, where its market share dwindles at just 3.5 percent. Local manufacturers in China are selling high specification Android hardware at lower prices, making it seemingly more difficult for major international brands to break through.

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