Sony sells its water proof wearable MP3 player inside a bottle of water

Sony's waterproof MP3 player is not something new in the world of gadgets. But what's special about it is the idea that Sony officials had, when trying to sell it, with the help of an ad agency in Auckland New Zealand.


DraftFCB ad agency created Bottled Walkman, which is in fact a bottle with distilled water and Sony's MP3 player inside! This special package is being sold in automatic vender machines in the city (like public places, gyms etc.).

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